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Distracted driving crackdown aims to reduce car accident rates

Distracted driving is a serious issue across Canada, and police across the country are taking steps to address this dangerous behaviour. In British Columbia this month, police and ICBC have announced a new campaign to accompany increased enforcement of distracted driving laws. Authorities and the provincial insurer both hope this effort will reduce car accident rates this month and in the future.

The first part of the new campaign involves advertising from ICBC. British Columbia residents should expect to see ads on social media and television, as well as hearing them through radio. These ads will focus on the role that cell phone use can play in preventing full attention on the road.

Police will also be cracking down on these offences throughout the month. The move comes after a survey found that one-third of British Columbia drivers admit to using their phone at least once in every 10 trips. Every year on average, 27 people die from distracted driving accidents in the Lower Mainland and 30 die in the Southern Interior. Vancouver Island and the North Central region see combined average for 21 deaths from distracted driving each year.

The fine for using an electronic device while driving in British Columbia is $368 and four points against a person's license. On top of that, offenders will be charged a $175 driver penalty point premium. These financial costs may deter some from distracted driving, but the risk of a collision should motivate everyone to stay safe as well. Those who are injured due to a distracted driving car accident in British Columbia should contact a lawyer right away to understand their legal options.

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